![]() And New Dance Music 2020 – New EDM 2020 – Electronica Now – Reddit EDM adds tracks as much as six months before they first appear on Mint.”Ĭhartmetric’s most interesting playlisting/curation brandsīiggest playlist: Regeton 2020 Exitos del Verano 2020 381,905 followers “So, 90% of tracks currently on Baila Reggaeton were previously added to New Reggaeton Friday before they first appeared on Baila Reggaeton, in some instances by as much as 87 days in advance. “The Playlist Journey tool is looking for tracks that land on small playlists before they are added to a large editorial playlist – and we specifically look at the number of days before a track is added to the larger playlist,” says Chaz Jenkins, Chartmetric’s chief commercial officer. With this in mind, Music Ally asked three playlist experts to point us in the direction of the best under-the-radar playlists that you should be pitching to in 2020.Ĭhartmetric’s contribution comes in two parts: firstly, the Chartmetric team revealed what they see as the most interesting playlisting/curation “brands” at the moment secondly, they used the new Chartmetric Playlist Journey tool to identify “small playlists which seem to have an uncanny ability to add tracks prior to the tracks appearing on some of the largest Spotify playlists”. Some people don’t understand that it can work against you and it can be difficult to convince them.” Featuring on other, smaller playlists is a good way to work your way up and find your audience, especially if you are a new artist. But I think New Music Friday really isn’t what is moving the needle. “It’s nice to get on there, it’s a nice ego thing: the editors at Spotify are showing their support. “Tracks on there have a very high skip rate,” says Amelie Bonvalot, a freelance digital business executive. Getting your song to 8m people isn’t so great if they immediately want to skip it – something that apparently happened to one global star’s new song earlier this year on New Music Friday – and some marketers have even started to warn managers and artists off their NMF addiction. In a world where the playlist is king, it is hardly surprising that getting on New Music Friday (NMF) has become the be-all and end-all of music streaming marketing, an opportunity to get your track in front of 8m people worldwide, including the vast majority of the Western music industry.Īnd yet perhaps it shouldn’t be. ![]() ![]() *This topic was discussed in-depth on Music Ally TV. Watch the show in full here ![]()
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